Work

Selected Engagements

Representative builds by vertical and stack. On a strategy call we walk live architecture rather than invent testimonials.

Peptide / Shopify

Catalog rebuild for a national peptide brand

Replaced a slow theme-demo store with a custom catalog, gated wholesale, and a checkout path designed around high-intent research traffic.

3× inquiry quality · Shopify · Subscriptions · Schema · Klaviyo

Hospitality / WordPress

Direct-booking engine for a mountain resort

Story-led property site with availability, packages, and Core Web Vitals that survive a 40-image winter gallery.

OTA share down · WordPress · Booking API · CWV · Local SEO

Restaurant / Next.js

Group site for a multi-location steakhouse

Shared design system, per-location menus, reservations, and map-pack schema without a page-builder tax.

Faster local ranking · Next.js · Headless CMS · OpenTable · GBP

Coffee / Shopify

Subscription storefront for a regional roastery

Origin-forward PDP system, roasting calendar, and a wholesale portal that does not share the retail discount logic.

Recurring revenue live · Shopify Plus · Recharge · B2B · GA4

Corporate / WordPress

Lead platform for a specialized services firm

Service architecture, gated playbooks, HubSpot routing, and an editorial workflow the marketing team actually uses.

Sales-ready inbound · WordPress · HubSpot · Technical SEO · Care plan

eCom / Headless

Headless storefront for a high-SKU catalog

Next.js frontend on a PIM-backed catalog with geo experiences and affiliate tracking built into the URL layer.

Sub-second PDP · Next.js · PIM · Stripe · Cloudflare

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